Sales

Factors To Consider When You Buy Leads for B2B or B2C

Whether you are an amateur sales executive or experienced sales rockstar, you usually expect qualified leads to target your right audience in order to meet your monthly sales target. To start this, you require genuine database provider to meet your business needs. A verified database will spruce up your sales prospecting, increase your open rates in email campaigns, and ultimately double up your customer base through qualified lead lists. Here are some of the factors that you should consider when you buy leads online, either for B2B or B2C.

Maximum Support on Deliverability

Annually, the average business accounts to nearly $180K as business waste when considered on undelivered emails. However, there is a marginal range of 1-5% inevitable hard bounce that can also be reduced by having a verified list of corporate database that support high deliverability rates. To make things more clear, if your subject line is not enticing your 30% leads would not probably open the emails. Subsequently, do not forget to add another 15% of emails that might go into spam, or hit a hard bounce. This suggests that half of your leads have gone waste to poor deliverability. It seems that you can optimize an attractive subject line and prepare the email engagement also in advance but there is a high need of verified contact lists that minimize your hard bounces and support high deliverability rate. Hence, when you consider to buy leads online, do look for the verified database provider that confirms high deliverability on email campaigns.

Human-Verified Data

It is evident that data companies should provide human verified database that must be accurate and updated prior to delivery. However, book a free trail with the relationship manager so that you can clear all your doubts related to comprehensive data, actionable leads and genuine email addresses. Since change is inevitable in everyone’s life as they get new home, new job, new roles and so do new emails and contact number. If you are trying to contact Sandeep Malhotra from ABC Company at his email address sandeep@abccompany and your emails informing about your product or services may regularly getting a bounce rate, it is probably because your database provider has not updated the records from months or even in years.  Though, database provider cannot guarantee the verification of such lengthy data but you should work with a genuine database provider that refresh the cycle of executive contacts atleast every 3 months.

Transparent Pricing

When you begin with service providers, they generally ask you to upgrade from renting the database list to full ownership, no matter how much they will intend to put a hole in your pocket. While others advertise in a way that you need to pay prior the purchase of their database.  Along with the optimization of yearly or half-yearly subscription plans, you should begin your database purchase by asking for the customization plans that will serve your requirements. Search rigidly before you finalize a particular plan and close the deal at a reasonable rate that should be accessible to multi-users from multi-systems. Look for database providers that will manage the end-to-end service for your lead generation so you can focus on larger business strategies. Above all, you may also ask for the customer support that will track costs, renewal and due dates.

Targeted Audience

To begin with, your database provider should provide you qualified leads and verified email addresses that would account to the success of your deal closure and email engagement, respectively.  To make your investment worth the database, be sure to navigate the company and executive search options that would narrow down your search time and offer you customizable and highly targeted business data. Look for the database provider that would support your business initiatives in customer data enhancement, outbound prospecting, market research, campaign development, and sales management to drive towards better conversion status from prospecting clients to profitable relationship.

Dataguru is the one stop reliable source of business directory that provide corporate database from 28 Indian states, allowing you to customize your target prospects according to the industry, state, job level, radius search, position and title. Our database researchers verify the database every now and then to provide you a clean and accurate data at industry’s best pricing with no hidden cost and guaranteed deliverability on official email addresses.

To make things easier for you, you can request for a free demo and sample data to know the quality of our database across the industry.

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