Marketing

Who Says Email Marketing is Dead?

Luv / November 8, 2019

Email marketing is one of the proven marketing techniques and a useful tool to communicate with the prospects that matter to the business. Email marketing helps businesses to position products and services in front of the target audience effectively. It enables sales and marketing reps to fetch good sales and revenue. Let us look into a few facts proving that email marketing is not dead yet:

Email marketing is action-oriented: We are living in the digital age of communication and grown up with using emails. In our school days, we learned to manage the emails we get, whether it is replying, forwarding, or clicking on them; each email is going to incite some sort of action. As we know, an email is an organic and efficient way to bring direct traffic to any website, which is a good practice to undertake when trying to establish a business, get traffic, and drive better sales. It is one of the useful marketing techniques generating better results immediately by keeping multiple calls to action in a single email.

Email marketing is measurable: Email marketing is highly measurable and produces results swiftly, which is, most of the time, measurable. By saying the results are measurable means that with these results, you can track the open rate, click rate, and the number of people who subscribe and unsubscribe the emails. SalezShark CRM offers the same features of email marketing that enable the businesses to gauge, track, and monitor the results; it also enables businesses to learn even more valuable information about their prospects so they can have a better understanding in which to improve for future email marketing strategies.

Personalization and segmentation is easier: Nowadays, email marketing software enables businesses to personalize business emails based on the first and last names of the prospects. As per one random study, personalized emails generate a 14% increase in CTR (Click through Rate) and a 10% increase in conversion. Also, personalized subject lines generate a 26% higher open rate. Email marketing software nowadays also tracks Buyer’s Journey. Businesses now can send relevant emails as per the buyer’s requirement. It enables businesses to offer the right product at the right time in front of the relevant buyer, which guarantees higher conversion rates and lower unsubscribe rates.

The popularity of smartphones: Most of the people today are connected through smartphones, and they use Smartphone for many different activities throughout the day involving checking on emails and maintaining communication and correspondence. It doesn’t matter people are traveling or waiting for a meeting to begin, or see some downtime, they have access to their smartphones so they can easily check their emails while they are on the go. Checking email is one of the most used daily activities on a Smartphone, which brings us to an average of approx. 90% of people using their smartphones to check their emails.

Thus, email marketing is not dead yet and still a very feasible form of communication and marketing for businesses, and without it, businesses could be losing a substantial audience and lose out on some lucrative opportunities.

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