Marketing

The Importance & Benefits of Marketing Qualified Leads (MQLs)

Luv / January 20, 2020

Everyone is out to get leads when it comes to sales and marketing. It is, however, important to know that not all leads that are created match each other concerning quality. One of the aspects that have an impact on your bottom line is your leads, and they are marketing qualified leads (MQLs). Let’s reveal the things that make MQLs…

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Sales

B2B Customer Experience Excellence

Luv / January 15, 2020

Expectations are at an all-time high when it comes to B2B customer experience. Most of the businesses around the world are racing to match the speed, dynamism, and customer-centricity. As per one customer intelligence consultancy, B2B customer-experience index ratings are significantly lagging behind, and by 2020 that customer experience will overtake price and product as the key brand differentiator.  While…

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Sales

Accelerate Your Sales with Accurate Database

Luv / January 10, 2020

In layman terms; data is used to provide insight. Businesses, when equipped with this, are able to improve the everyday decisions they make. For any business to properly harness the full power of data, it must also see accuracy and integrity in similar lights. As per one random study, most of the organizations are working on an irrelevant and inaccurate…

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