Marketing

Best Ways to Secure Leads Effectively

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Securing leads effectively is one of the most crucial components of any B2B sales and marketing organization. In order to secure more and more leads, you need to make consumers aware of your products and services first. If consumers are not aware of the products and services you sell, how can you even expect them to buy from you? In…

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Marketing

Effective Tips for Lead Nurturing

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Retaining leads can be a real nightmare as the volume of lead grows. Many times it’s observed that businesses focus more on generating new leads rather than retaining leads that have already been generated. Obviously generating leads is the primary objective of businesses but retaining the leads is equally important to businesses. The most effective way to retain leads is…

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Marketing

Tips to Grow a Robust Client Base

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Talking to a stranger with a friendly approach helps in building a strong relationship with a stranger that eventually turns into a friendship. However, when it comes to growing a business relationship and a robust client base, only a friendly approach isn’t enough. After all, it not just a friendship, it’s a business that involves a lot of things. In…

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Marketing, Sales

Tips for Task Management

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The importance of time management is unquestionable when it comes to productivity. Time management helps us to use our limited time as wisely as possible. Each day we have a limited set of time and in that, we are supposed to achieve our set goals. In order to be more and more productive, we try our best to do multiple…

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Marketing

How to Strengthen Your Business in Tough Times

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Running a business in tough times can be challenging and struggling. During such times it becomes essential to maintain control over your operation every step of the way. Whether your business is traditional or online, you must be able to assess your personnel requirements, manage costs, and recruit good employees. In order to fight against all odds during tough times,…

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Marketing

Dos & Don’ts of Emails to follow during the Pandemic

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Marketing during the pandemic has become a herculean task for brands. Despite economic fallout and the global health crisis businesses need to communicate clearly and honestly with their customers now more than ever. With a huge number of employees working from home, and so many businesses having dispersed workforces, email has never been so important. However, it is important to…

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Marketing

25 Amazing Stats of Customer Service in 2020

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The dynamics of a relationship that is between customers and businesses have been changed dramatically with the pace of time in the last decade. A decade ago customers were more focused on getting products and services at a low price and of high quality. Even the way of advertising the products and services have been changed a lot. Previously ads…

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Marketing

The Significance of Data-Driven Marketing

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In this highly digitalized age, there have been massive transformations happened in the marketing domain. Organizations today rely on the quality of data they work. Data plays a vital role in the success of any business today and marketers prepare various marketing strategies based on the analysis of available data. Marketers analyze the data to track customer engagement that eventually…

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Marketing

Advantages of Allowing Employees to Work from Home

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The advantages of working from home are very clear for employees like avoiding the daily hustle-bustle of commuting and flexibility in working hours. However, the advantages for employers are not so obvious and clear. It has been also predicted that by 2030, 30-35% percent of the workforce will either be freelance, outsourced or remote workers who will be working from…

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Marketing

Effective Tips to Send Bulk Emails

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Bulk emailing can be highly effective if it is done right and can return a significant Return on Investment to your business. Most of the time businesses use it for informing about the product release, seasonal sales, customers update, and so on. Bulk emailing is one of the oldest practices of internet marketing which refers to sending bulk emails to…

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