Marketing

Dos & Don’ts of Emails to follow during the Pandemic

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Marketing during the pandemic has become a herculean task for brands. Despite economic fallout and the global health crisis businesses need to communicate clearly and honestly with their customers now more than ever. With a huge number of employees working from home, and so many businesses having dispersed workforces, email has never been so important. However, it is important to…

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Marketing

25 Amazing Stats of Customer Service in 2020

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The dynamics of a relationship that is between customers and businesses have been changed dramatically with the pace of time in the last decade. A decade ago customers were more focused on getting products and services at a low price and of high quality. Even the way of advertising the products and services have been changed a lot. Previously ads…

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Marketing

The Significance of Data-Driven Marketing

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In this highly digitalized age, there have been massive transformations happened in the marketing domain. Organizations today rely on the quality of data they work. Data plays a vital role in the success of any business today and marketers prepare various marketing strategies based on the analysis of available data. Marketers analyze the data to track customer engagement that eventually…

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Marketing

Advantages of Allowing Employees to Work from Home

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The advantages of working from home are very clear for employees like avoiding the daily hustle-bustle of commuting and flexibility in working hours. However, the advantages for employers are not so obvious and clear. It has been also predicted that by 2030, 30-35% percent of the workforce will either be freelance, outsourced or remote workers who will be working from…

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Marketing

Effective Tips to Send Bulk Emails

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Bulk emailing can be highly effective if it is done right and can return a significant Return on Investment to your business. Most of the time businesses use it for informing about the product release, seasonal sales, customers update, and so on. Bulk emailing is one of the oldest practices of internet marketing which refers to sending bulk emails to…

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Marketing

Tips to Make the Year 2020 the Best Email Marketing Year

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Email Marketing can create wonders if you do it right. Not only can it be a great source of targeted traffic, but it can also drive sales too. It is still one of the most served purposes for prospects in the B2B industry. Irrespective of the size of the business, large, medium or small, it always works. However, email marketing…

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Marketing

15 Powerful Trigger Words to Boost Business & Convert More Clients

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Language is one of the most powerful tools that enable businesses to connect with their target audiences and compel them to make buying decisions. Especially in email marketing, the significance of using the right words cannot be ignored at all.  You never know which word or phrase will click with your target audience and compel them to open your emails…

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Marketing

The Importance & Benefits of Marketing Qualified Leads (MQLs)

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Everyone is out to get leads when it comes to sales and marketing. It is, however, important to know that not all leads that are created match each other concerning quality. One of the aspects that have an impact on your bottom line is your leads, and they are marketing qualified leads (MQLs). Let’s reveal the things that make MQLs…

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Marketing

New Year Resolution for Salespeople

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The New Year is approaching, and most of the people are retrospecting and reevaluating their life choices. New Year’s resolutions are the opportunities for those people who have failed to bring the changes that they said they would bring in next week, next month, or next summer. If you are a salesperson, then it becomes essential for you to analyze…

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Marketing

Promising Technologies that Shaped 2019 Globally

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We are the Millennial living in the digital age breathing technology in and out every day. The statement won’t be hyperbolic if we say that technology is our oxygen to survive on planet earth. The dynamics of technology are changing year after year. The race to make technology better and better has just begun, and with every now and then…

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