Marketing

Accurate Business Information is the Key to Successful Sales Prospecting

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Having accurate business information providers further ease the prospecting experience for sales and marketing professionals. Such database providers also offer holistic information of companies in any industry. In addition, they provide verified details for all data points. Continually augmenting services, Industry based search is giving complete details needed to prospect. The industry search takes you through sector specific companies which…

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Marketing

5 Best Lead Generation Methods for Small & Medium sized Businesses

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Businesses that want to generate leads need to adapt effective inbound marketing strategies to generate more qualified leads and clients. In the world of free Internet, consumers are researching and making efforts to find you and reach to your website on their own. However, once they found you, it is your responsibility to take this lead into another level of…

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Marketing

4 Effective New Year Resolutions for B2B Sales & Marketing

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It’s that time of the year again when the plan to revise & re-implement New Year resolutions hoard our minds. Some choose the road to being healthy, while some vow to spend more family time. Whatever your personal resolution may be, the business strategies should always be mapped & revised with the changing trends in technology, marketing & sales segments.…

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Marketing, Sales

Database Marketing: Better Data for Better Marketing

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The way companies now market their offerings and themselves has been really shifted. It has moved from traditional marketing to more towards targeted integrated marketing. Technology has now introduced us with the real-time business intelligence tools, which actually has one-to-one marketing a reality. It not only helps increase the prospect engagement but also accelerate the sales. In a survey conducted…

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Marketing

How to Get More People to Read Your Emails?

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Let’s face it! Emails actually don’t go anywhere. To share a fun fact: 91% of the consumers check their emails on their phones. And yes..daily! Even if we assume that these numbers are doing it for you. We still have a better one that 89% of the marketers say that email marketing is one of the major sources to help…

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Marketing

What is a Perfect Email Template? Data Finds

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What makes an email good? We have always asked this question to find, but never got a concrete answer. Though, we all always have some best practices floating around but still there isn’t any set of hard and fast rules for creating a good email template. Hence, it’s only us who could figure out this secret set of rules. We…

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