A company’s brand logo is the foremost visual art that stays in the clients’ mind forever and once the picturesque is projected across the globe it is tough to initiate even the slightest change. Finalizing the brand logo is not a child’s play and cannot be articulated in a matter of seconds. Sometimes, it takes months and months to reach to the final destination which needs to be associated with the company’s objective, should not resemble like cliché one and must represent an edge over million others. Here, we are sharing the journey of big organizations that started their companies with ordinary logos & proved to be the extraordinary ones over the years.
Amazon.com: Named after the world’s largest river, this American company was established by Jeff Bezos in 1994 and first started off as an online book store. As the first and mid letter of the Amazon logo suggest that it sells everything from A-Z (connecting the arrow from A to Z) wherein the customer realizes it as one-stop shopping destination to find every commodity under one roof. Moreover the arrow too represents a smile that customers would experience after shopping from Amazon website.
Dell: Being the renowned American computer technology firm, it is named after its founder, Michael Dell. The slanted “E” in the logo is created purposely to fulfill the founder’s wish – “turn the world on its ear.” Ironically, the brand slowly gained popularity worldwide and its iconic logo created buzz in the technology industry. Additionally, the blue color is also associated with intelligence, confidence, loyalty, and trustworthiness.
Audi AG: This German automobile company is famous for manufacturing lavish cars across the world. The four rings of the Audi logo each represent one of four car companies (Horch, DKW, Wanderer and Audi) that banded together to create the company. Due to depressed market conditions after the war, they were compelled to form Auto Union and finally took the name Audi which is Latin for “I hear,” a translation of the name of August Horch (company’s creator).
Canon Inc: It is a world-renowned Japanese company that manufactures cameras, printers, camcorders and photocopiers. Unlike the current logo, the original one depicts the image of Kwanon with about one thousand arms and flames. After its impressive International success in 1935, the company came up with the name “Canon” and its logo is a prime example of a typographic logo. Moreover, with the idea of depicting energy and determination, the red color in the Canon logo is preferred.
TATA : Operational in more than 80 countries in the world, Tata Group is the largest India based multinational corporation. As part of the re-branding phase, all of their vehicles featured the newly designed three-dimensional Tata logo in the early 21st century. The current iconic blue-colored Tata logo was created by a famous London-based brand consultancy firm, Wolff Olins.
SAMSUNG : Founded in 1938, Samsung is one of the largest electronic device manufacturers that is a household name around the world. To commemorate its 55th anniversary in 1993, Samsung came up with a new corporate identity program that brought revolution in its marketing strategies. The foundation of the program was the dynamic blue Samsung logo which instantly steals the limelight and became the most recognizable electronic company logo.
Panasonic: Another leading Japanese multinational electronics company is Panasonic Corporation (formerly Matsushita Electric Industrial Co., Ltd.) established by Konosuke Matsushita as a supplier of duplex lamp sockets. The blue color in Panasonic logo signifies consistency and bright future when associated with the brand. Originally presented in 1971, the simple logotype is showcasing its slogan as “A Better Life, A Better World” with a motto of simplifying daily tasks. .
BMW: Bayerische Motoren Werke or Bavarian Motor Company (commonly known as BMW) is a German automobile, motorcycle and engine manufacturing company. Depicting a robust corporate stand, the BMW logo comprised of four quadrants in blue and white tint with national colors of Bavaria. Bounded by silver outline, the thick black circle showcases the company’s name in a stylish manner. However, experts believe that the combination of blue & white in the BMW logo depicts the whirling propeller of a plane in the sky, as a result of their previous manufacturing experience of aircraft engines.