Pulling in leads and converting them into customers is what marketers are all about. It’s no secret that taking a customer-centric and personalized approach to find solutions to the pain points and get what they need.
And perhaps you are roping in plenty of leads but they’re not buying anything?
Here are some tips on the best ways to boost your lead generation efforts.
Referrals and Word of Mouth
Like it or not, word-of-mouth marketing is a popularity contest. And it’s a win when you get people that can’t resist your product or service and your integrity. Don’t hesitate to ask your happy customers to refer you to their friends and family (Don’t Ask, Don’t Get). Besides offering great services, you can also provide an added incentive to your loyal customers may be by including friends and family coupon with the code.
For most of the businesses, the best lead generation strategy is to focus on getting referrals and repeat business from the customers you’ve already won.
Multichannel Goes a Long Way
You create content but leads still don’t flock to it?
Perhaps you got to start by looking at how many channels are you promoting it and how it is being promoted. Different channels mean different methods. Multichannel basically means multi-content, multi-method, and multi-customization. Promoting the same kind of content in the same way on every single channel is a bad, bad, bad idea.
Sales and Marketing Alignment
Sales and Marketing has different goals and unclear expectations from each other as teams. The sales team knows about all the leads and the market and marketing can help target them with content and campaigns specific to their wants. Both the teams have to talk often to bounce around the ideas, find the bottlenecks and fix them in the different stages of lead generation and nurturing.